Now more than ever, marketers’ ability to demonstrate true top-line results is vital to their very existence. Volume of sales or percentages of market share are no longer sufficient measures. Today’s environment requires solid financial models and measurement tools backed by winning communication strategies.

The Strategic ROMI Spotlight Forum unites strategy and practicality. Our expert facilitators will go beyond providing you with actionable tools for developing and executing a solid ROMI model. They will equip you with strategic methods for effectively communicating marketing objectives, and garnering buy-in of those objectives at all levels. It is through this strategic/tactical coupling effect that true marketing results are experienced.

The Program includes the following points:

• Introductions and pre-event perspectives
• The key components to successful ROMI measurements
• A proven ROMI formula
• Creating and executing a ROMI plan
• To spend or not to spend: leveraging results to improve spending decisions
• Developing a communication strategy for your ROMI initiative
• Strategically aligning ROMI to business objectives
• Garnering buy-in throughout the organization
• The next practices
• Q&A

Take-aways

• Creating an actionable ROMI formula and project plan
• Develop a communication strategy to maximize adoption of marketing objectives
• Improve purchasing decisions and gain deeper understanding of market behavior
• Highlight marketing’s indispensability through showcasing top-line
• Build your business case for new marketing initiatives

Bonus

This course qualifies you for FREE access to an online resource library and elearning courses to help you continue to improve your ROMI and Customer Focus skills worth $300 per year.

Facilitators

Chris Brown, CEO MarketCulture Strategies, Inc.

Scott Hamilton, Senior Partner, Co-founder, Allign

Download Workshop Description

09:00 AM – 09:05 AM
INTRODUCTIONS AND PRE-EVENT PERSPECTIVES

09:05 AM - 09:30AM
The Key Components to Successful ROMI Measurements

09:30 AM - 10:15 AM
A Proven ROMI Formula

10:15 AM - 10:30 AM
BREAK

10:30 AM – 11:15 AM
Creating and Executing a ROMI Plan

11:15 AM – 12:00 PM
SPECIAL EXPERT SESSION: Next Practices - Hear how leading Marketing Executives are approaching ROI in their businesses

12:00 PM -01:00 PM
LUNCH

01:00 PM – 01:45 PM
Developing a Communication Strategy for your ROMI Initiative

01:45 PM – 02:00 PM
BREAK

02:00 PM – 02:45 PM
Strategically Aligning ROMI to Business Objectives

02:45 PM – 03:00 PM
BREAK

03:00 PM – 03:45 PM
Garnering Buy-In throughout the Organization

03:45 PM – 04:30 PM
THE NEXT PRACTICES

04:30 PM – 4:45 PM
Q&A

To register call 1 800.817.8582

MarketCulture/ENP/or AMA Member Price: $699

Non-Member Price: $999

YOU CAN SAVE $100 WHEN YOU REGISTER EARLY!

The Strategic ROMI 2012 will workshops take place in SILICON VALLEY and LOS ANGELES, CA

Silicon Valley Location:

Hotel Valencia

Santana Row Shopping Center

355 Santana Row

San Jose, CA 95128

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Los Angleles Location:

Employers Group Corporate Facility

400 Continental Blvd #300,

El Segundo, CA 90245

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SVAMA