Our Books and Publications - Marketing and MarketCulture Thought Leadership
Recently Published Articles
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How
CEOs can promote a strong market (Strategy and Leadership,
Vol36,No5,2008)
- CEOs Take Heed: Studies Show That Market Culture Matters More Than Other Strategies (IndUS Business Journal, Summer 2008)
- A Strong Market Culture Drives Organizational Performance and Success (Employee Relations Today)
- Seven Winning Tactics During a Downturn (BtoB, The Magazine for Marketing Strategists, February 2008)
- Six Steps to Becoming a Market-Focused Profit Generator That Delivers Customer Value (CEO Refresher, March 2008)
- Culture Drives Business Performance and “Market Culture” Rated the Best Driver (CMO Council, December 2007)
From the principles of marketing, to marketing management, international marketing and competitive marketing strategy, Dr Linden Brown, the Chairman, Co-Founder and Chief Value Officer has a long history of though leadership in the discipline of Marketing.
Dr Brown in conjunction with his two senior partners, Sean Gallagher and Christopher Brown are in the process of writing a book on market culture to be released in 2009.
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Strategic Transformation & Marketing Skills Development |
