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The MarketCulture Mentor is our web resource for clients and partners. A strong market culture requires a certain level of agility, which is why we provide you this remote service, enabling you global online access to key documents and tools.
MarketCulture Mentor Access
This paper describes a new risk
management system and its tools available for a) Directors and management to identify and mitigate those risks associated with retaining and gaining customers in a com...
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Published online in Wiley InterScience - Employment Relations Today - 2008 Wiley Periodicals 2008.
CEOs Take Heed: Studies Show That Market Culture Matters More Than Other Strategies. Accepted for publication in IndUS Business Journal Summer 2008.
Printed in CMO Council's monthly newsletter, Marketing Magnified December 2007.
This white paper covers the topic of lifetime value of customers as a critical financial metric for customer focused businesses to guide their investment in customers.
This paper outlines the important elements of effective risk management starting with answers to the questions 'what is risk'? and 'who are risk managers'?
Published in Strategy & Leadership Vol. 36 No. 5 2008, pp. 28-33, Emerald Group Publishing Limited.
32% - Nearly a third of a firms performance is explained by market-driven behaviors, that's how important. This paper presents you the simple arithmetic behind the most reliable source of success.
Getting new customers costs a fortune. Losing them can send you broke. There is only one measure of customer focus and that is customer loyalty. When you fail so does profitability, and your competitors triumph. But this need not be so. Your whole organization, not just your 'customer facing departments' exist to provide value for customers. This requires complete customer focus immersion.
This paper describes a new risk
management system and its tools available for a) Directors and management to identify and mitigate those risks associated with retaining and gaining customers in a competitive environment and b) Ensure management mitigates and reports on those risks and their profit
impacts to the board of directors in a meaningful way.
The Market Alignment Risk Management system enables risk managers to facilitate and provide risk measurements and assessments that are of vital importance to Directors and the CEO.
Printed in the February 11, 2008 issue of BtoB, the Magazine for Marketing Strategists.
Six Steps to Becoming a Market-Focused, Profit Generator That Delivers Customer Value. Accepted for publication by CEO Refresher - March 2008.
Learn more about the new imperative metric for 2012. The Market Responsiveness Index tells you how to measure Market Sense-Ability and what impact it has on your business.
87% of Boards of Directors are not creating adequate value for shareholders. To reverse this trend, Directors must identify the central creator of business value and help top management leverage it.
Can HR Executives play a role in building a company that consistently outperforms its competitors? Is there a fundamental human resources difference between top performing firms and laggards? Can the HR Executive lead the CEO to the breakthroughs required to succeed in the new environment? The answer to these questions is a definitive "yes."
This new white paper underscores some of the most important organizational challenges facing senior executives in 2012, and how companies like Apple differentiate themselves based on corporate culture.