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How to Create a Customer Focus Mindset

Getting new customers costs a fortune. Losing them can send you broke. There is only one measure of customer focus and that is customer loyalty. When you fail so does profitability, and your competito...

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A Customer Culture Article for HR Professionals

HR can and should play a critical role in helping leaders build a customer-focused culture. Dr Linden Brown describes how HR Leaders can contribute in this article for inside HR magazine. January 2016.

A Strong Market Culture Drives Organizational Performance and Success

Published online in Wiley InterScience - Employment Relations Today - 2008 Wiley Periodicals 2008.

CEOs Take Heed: Studies Show That Market Culture Matters More Than Other Strategies

CEOs Take Heed: Studies Show That Market Culture Matters More Than Other Strategies. Accepted for publication in IndUS Business Journal Summer 2008.

Corporate Vision Consulting Awards 2015

During 2015 we were also honoured to win two prizes from Corporate Vision Magazine to close out 2015:
1. Best Culture Assessment Consultants for 2015 AND
2. Best Staff Survey Tool for 2015: Market Responsiveness Index (MRI™)

Corporate Vision also wrote an article describing our approach to helping leaders create customer centric organisations.

Culture Drives Business Performance and "Market Culture" Rated the Best Driver

Printed in CMO Council's monthly newsletter, Marketing Magnified December 2007.

Customer Lifetime Value

This white paper covers the topic of lifetime value of customers as a critical financial metric for customer focused businesses to guide their investment in customers.

Fundamentals of Effective Risk Management Whitepaper by M Weare

This paper outlines the important elements of effective risk management starting with answers to the questions 'what is risk'? and 'who are risk managers'?

How CEOs can promote a strong market culture

Published in Strategy & Leadership Vol. 36 No. 5 2008, pp. 28-33, Emerald Group Publishing Limited.

How important are market-driven behaviors to firm performance?

32% - Nearly a third of a firms performance is explained by market-driven behaviors, that's how important. This paper presents you the simple arithmetic behind the most reliable source of success.

How to Create a Customer Focus Mindset

Getting new customers costs a fortune. Losing them can send you broke. There is only one measure of customer focus and that is customer loyalty. When you fail so does profitability, and your competitors triumph. But this need not be so. Your whole organization, not just your 'customer facing departments' exist to provide value for customers. This requires complete customer focus immersion.

Managing Market Alignment Risk

This paper describes a new risk management system and its tools available for a) Directors and management to identify and mitigate those risks associated with retaining and gaining customers in a competitive environment and b) Ensure management mitigates and reports on those risks and their profit impacts to the board of directors in a meaningful way.

New Tools for Controlling Marketplace Risks - A Whitepaper for Risk Managers

The Market Alignment Risk Management system enables risk managers to facilitate and provide risk measurements and assessments that are of vital importance to Directors and the CEO.

Seven Winning Tactics During A Downturn

Printed in the February 11, 2008 issue of BtoB, the Magazine for Marketing Strategists.

Six Steps To Becoming Market Focused

Six Steps to Becoming a Market-Focused, Profit Generator That Delivers Customer Value. Accepted for publication by CEO Refresher - March 2008.

The Customer Culture Imperative Book Summary

This is a short summary of the key themes in our new book, The Customer Culture Imperative.

The Truth About Profit Trends - What Directors Need to Know and Do

87% of Boards of Directors are not creating adequate value for shareholders. To reverse this trend, Directors must identify the central creator of business value and help top management leverage it.

The Truth About Profit Trends - What HR Executives Need to Know and Do

Can HR Executives play a role in building a company that consistently outperforms its competitors? Is there a fundamental human resources difference between top performing firms and laggards? Can the HR Executive lead the CEO to the breakthroughs required to succeed in the new environment? The answer to these questions is a definitive "yes."

The Truth About Profit Trends: What CEOs Need to Know and Do?

This new white paper underscores some of the most important organizational challenges facing senior executives today, and how companies like Apple, Starbucks and Virgin differentiate themselves based on corporate culture.

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