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Franke Group: Story of a Game Changer

How the Market Responsiveness Index turned organizational turmoil and decline into market re-alignment, renewed strength and sales and profit growth after a series of missteps and an economic downturn...

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Allen Medical Systems: Customer Satisfaction & Rapid Growth

18 months, two MRI benchmarks, and one important adjustment toward current customers: Learn how it resulted in 30% growth - in an industry marred by layoffs and retreat - for an innovative medical devices company and its entrepreneurial general manager.

Blue Shield: A Marketing Excellence Program

MCS developed an innovative and effective marketing excellence program that targeted critical marketing capabilities required to drive business results. "I wanted to elevate Marketing to strategic partner status inside the business as a crucial element to driving growth." -Doug Biehn, Vice President, Corporate Marketing, Blue Shield

Franke Group: Story of a Game Changer

How the Market Responsiveness Index turned organizational turmoil and decline into market re-alignment, renewed strength and sales and profit growth after a series of missteps and an economic downturn.

John Stanhope, Telstra CFO

John Stanhope, Chief Financial Officer and Director of Telstra Corporation, Australia. John is driving a value service culture with his 2,400 employees.

Speedo: Changing Skills and Mindset

Speedo was a strong brand, but manufacturing-oriented rather than market-focused. The MarketCulture team worked closely with the marketing director and his marketing team, and a broad section of the executive team to create the mindset and skills needed to turn the company around. Results included growth in market share, profit margins and the development of new market segments.

Telstra Case: Creating a Value Service Culture

The CFO of a 2,400 employee finance group faced with bureaucracy run amok, leads a critical 'cultural transformation' to become customer-centric (utilizing our CRI assessment). The solution was surprising and easy to implement. The outcome was greater than anyone expected: annualized gains and savings of $15 mil; $55 mil created in business value.

Telstra Case: Culture Transformation - June 2008 to May 2010

The CFO leads cultural transformation and acts as a guiding light for the whole organization. - "I set out to transform the Finance Group into a support group that would create new value, provide top service and be seen to be valuable by its customers...and deliver millions of dollars to the bottom line." - John V. Stanhope Chief Financial Officer and Group Managing Director, Finance and Administration, Telstra Corporation

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