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The Customer Culture Imperative Book Summary

This is a short summary of the key themes in our new book, The Customer Culture Imperative.

To access our resources simply check the boxes for the resources you would like, as many as you prefer, and complete the form below. After completing the form you will be taken to a page with links to the resources you selected.

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Research Foundation for the Market Responsiveness Index - Readings

The research undertaken as a prelude to development of the MRI measurement tool included more than 200 peer-reviewed academic and empirical research articles. The most relevant ones we used are included here for your reference – a total of 163.

The Customer Culture Imperative - FREE Chapter Sample

Learn more about what's in the book with this FREE sampling of Chapter One.

The Market Responsiveness Index (MRI)™ Foundation Study

The Structure, Reliability and Validity of a New Measure of Customer-Focused Culture.

The Market Responsiveness Index - Overview

Learn more about the new imperative metric for 2017. The Market Responsiveness Index tells you how to measure your company's customer culture and what impact it has on your business.

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