Services
Marketing Upskilling
Improving the skills and capabilities of marketing teams has been our focus for nearly 20 years. We do this with training programs customized to the specific needs of our clients. A brief description of our core program offering is as follows:
Marketing Concepts and PracticesThis course provides participants with a clear understanding of the foundation marketing concepts and practices, the elements of a well-developed marketing plan (i.e. the marketing mix, etc.), and the drivers of business performance. Importantly, it provides a common marketing language and defines market culture and its link to profitability. |
Strategic Market Analysis ToolsUnderstanding the market (i.e. customers, competitors, and the general environment) is crucial to creating superior customer value, profitably. This course provides participants with a knowledge and understanding of the most valuable market analysis tools relevant to their business situation and practice in application of those tools. Following this program participants and teams are able to make more effective marketing decisions through the application of relevant market analysis in their business. |
Value Propositions That StickA clearly conceived and articulated value proposition is a crucially but rare skill for marketers and business leaders alike. This course provides participants with tools to help decisively answer four questions related to creating and delivering superior customer value, profitably:
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Pricing Strategies and ToolsTragically, most graduates of MBA programs, even those concentrating in marketing, have very little exposure to the vital concept of strategic pricing. In our Pricing Strategies and Tools course, participants will obtain a clear understanding of strategic pricing concepts, including segmentation and pricing decisions, strategies and tools for value based pricing with reference to customer value analysis, how to create pricing “fences,” plus perceived value pricing and economic value pricing. Following this program, participants will have the ability to apply these strategies and tools to relevant pricing and re-pricing decisions with the goal of creating superior customer value, profitably. |
Generating Marketing ProfitabilityYour goal is to deliver consistently superior profitability, yet research shows that most marketers don’t know what levers are available to them for generating improved profitability. This advanced program provides participants with a deep knowledge and understanding of how marketing profitability is generated. Topics generally covered include:
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Competitive Marketing StrategyThis high-level course is generally for senior marketers and executive teams seeking to strategically position their company for success. Topics generally covered include:
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Marketing Leadership and InfluencingThough marketing professionals have significant responsibility for relaying customer insight, they have little command authority over any other functions in the business. For marketers to be successful, they need to have well-developed leadership and influencing skills in order to influence the creation of superior customer value. In this inspiring and highly interactive course participants learn and apply principles of leadership and influence. Marketing executives and individual marketing contributors both find this course valuable and highly engaging.
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Strategic Transformation & Marketing Skills Development |
