Case Study: Blue Shield

“I wanted to elevate Marketing to strategic partner status inside the business as a crucial element to driving growth.” - Doug Biehn, Vice President, Corporate Marketing, Blue Shield: Download

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Program Descriptions

Executive Leadership Solutions


The Executive leadership’s shared understanding of its role in creating a Market-Driven organization is crucial. The first step is understanding the 7 market-driven behaviors and how these can be modeled in a way that inspires and creates positive change.

Cross-Functional Team Solutions


Two key dimensions of being Market-Driven are collaboration and strategic alignment. We have a number of programs designed to specifically elevate skills in these pivotal areas.

Marketing Team Solutions


The marketing function in many businesses plays a key role in creating a market-driven culture. We have a range of Marketing Excellence Programs designed to develop best practice marketing skills.