This program, specifically for marketing teams, comprises six one-day workshops over a six-month period. Its goal is to build the marketing leadership skills and competencies of the team using case studies and a business project that will enhance company profit and growth.
This three-day program provides foundation concepts and practices for those new to marketing. It includes short cases and quizzes to embed the learning. Company marketing plans and case studies are used to illustrate marketing strategy and best practices.
Marketers learn the most powerful tools at the heart of market analysis in this two-day workshop. Using take-away software tools they learn to measure market size, segment appeal, drivers of market share and competitive position. All applied to their own markets.
Generating Market Profitability
Marketers learn how profit results from marketing strategies in this two-day workshop. Tools to assess pricing, cost and margins and the lifetime value of customers show how profit is made or lost in the marketplace. Software tools help to calculate ROI of new products and campaigns. This workshop plugs a gaping hole in the marketer’s toolbox.
Pricing strategy can be the marketer’s biggest direct contribution to business profits – positive or negative. By going from cost based or intuitive pricing to value pricing, almost any business can boost profits from 20% to 25%
Competitive Marketing Strategy
For business teams that need to develop a competitive strategy, this two-day workshop provides the tool kit needed to win. Teams represent different competitors in their own industry and design a sequence of moves that will sustain competitive advantage and profit. With this experience teams learn how to compete and take away the building blocks for their own strategy.
Strategic Marketing Management
This comprises three one-day workshops for cross function teams to design a profitable marketing strategy for a company sponsored project such as a new product. Each one-day workshop provides tools and a sounding board. They apply all the relevant strategic tools to present a business case to senior management or the Board. Teams are coached by our facilitators and their project sponsor.
Cross function teams learn how to evaluate an existing value proposition and develop new ones in this one-day workshop. They also address the challenges of delivering the value proposition by predicting bottlenecks. Then they look for solutions that will enhance the delivery of value to customers.
