The Market Culture Model

Developed by MarketCulture Strategies, this is a disciplined and structured approach to measuring and improving the capacity of an organization to understand and respond to customer needs, market shifts and competitive developments. It includes organizational benchmarking, cooperative conditioning and skills development across the enterprise.

The Market Culture Mindset

This is the C-Level imperative to create an organizational mindset that is market facing, customer-tuned, always-improving. Achieving this requires senior management to be engaged in a structured process of continuous organizational benchmarking, cooperative conditioning and skills development across the enterprise.

Chris Brown interviewed by Scott Hamilton, CEO of the Executive Next Practices Institute

 

Our Services Mix

MarketCulture Strategies provides a compelling portfolio of services across three critical areas of cultural and organizational improvement. From benchmarking culture, behavior and skills to organization-wide transformation services, MCS can help your business build its capacity to win.

Transformation Services addresse multiple levels of successful sustainable change. These range from comprehensive transformation engagements to a la carte support services for executives and other change leaders.

Our Upskilling Services train your workforce in skills and tools required across all functions, as well as in marketing specifically. These advance your organization's customer-centric capabilities and mindset. We make use of a blended learning approach.

MCS Benchmarking & Diagnostics create a starting point for most of our services, identifying root causes and focus areas before change. They also keep you on target once in progress.

Services by Key Client Groups

MarketCulture Strategies works primarily with Senior Management. Our Key Client Groups section outlines what have been important focus areas for some client groups and may also be so for you.

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