Measure and strengthen your customer-obsessed culture using the Market Responsiveness Index (MRI)™
The MRI™ measures 8 disciplines of a customer-obsessed culture
5 externally oriented behaviors:
+ 3 internal enablers:
How is the MRI™ implemented?
The MRI is a web-based employee assessment tool that measures the level of customer-obsessed behaviors (culture) an organization directs toward engaging their customers.
The MRI is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.
Now available in multiple languages
English (United States), English (United Kingdom)
French, Spanish (European and Latin American)
German, Dutch and Russian
Additional languages will become available as demanded
Benchmark against the world's most customer-obsessed companies
Businesses are benchmarked against a global database of more than 300 companies across industries and geographies. You will see how your business stacks up against the best in a chart like these:
Partner with us to develop your customer-obsessed culture strategy and roadmap
We will help you accelerate your transformation to a strong customer-obsessed culture and improved business performance
Certificate of Excellence
The Customer Institute hereby certifies on this 18th March 2021 the MarketCulture Market Responsiveness Index as meeting or exceeding current industry best practice, being comprehensive, effective and efficient, predictable and accurate, as well as a sustainable and repeatable method in the field of customer-centricity.