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Speedo was a strong brand, but manufacturing-oriented rather than market-focused. The MarketCulture team worked closely with the marketing director and his marketing team, and a broad section of the executive team to create the mindset and skills needed to turn the company around. Results included growth in market share, profit margins and the development of new market segments.


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Speedo: Using the MRI to Change Mindsets and Develop Skills. Use coupon FREE7

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