Managing Market Alignment Risk
This paper describes a new risk management system and its tools for a) Directors and management to identify and mitigate those risks associated with retaining and gaining customers in a competitive environment and b) Ensure management mitigates and reports on those risks and their profit impacts in a meaningful way.
Service Highlight: The MarketCulture Model
Our model for a disciplined and structured approach to measuring and improving your capacity to understand and respond to customer needs, market shifts and competitive developments
Case Study Highlight: Telstra Transformation
Learn how a culture transformation can translate into annualized gains and savings of $16 mil; $55 mil created in business value. The CFO at Telstra did it with his 2,400 employees over a course of two years.
We Make Customer-Centric Measurable and Manageable
Not only can you monitor and improve your firm’s relative level of market-driven behaviors, but you must if you wish to prosper in a rapidly changing world. You can't manage what you can't measure, creating a customer focused culture is no exception.
It is Imperative for CEOs and Boards
A critical difference between top tier companies and all others is the level of market-driven/customer-centric behaviors within the business. It is a critical success factor. It is a fundamental strategic issue for CEOs and Boards.
Customer-Centric Simply Means Better Business
Customer-centric companies have higher customer satisfaction and employee satisfaction. They are more innovative, and they have higher brand valuation and market share. It’s so well documented that it's recognized as an accepted fact.