Marketing Book of the Year 2015!
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Not only can you monitor and improve your firm’s relative level of market-driven behaviors, but you must if you wish to prosper in a rapidly changing world. You can't manage what you can't measure, creating a customer focused culture is no exception.
A critical difference between top tier companies and all others is the level of market-driven/customer-centric behaviors within the business. It is a critical success factor. It is a fundamental strategic issue for CEOs and Boards.