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MarketCulture Advocate: John Konsin, President and CEO, RS Medical

MarketCulture Advocate: John Hooper, CFO, Ergon Energy

The Customer Culture Imperative

For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.

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Service Highlight: The MarketCulture Model

Our model for a disciplined and structured approach to measuring and improving your capacity to understand and respond to customer needs, market shifts and competitive developments

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Case Study Highlight: Telstra Transformation

Learn how a culture transformation can translate into annualized gains and savings of $16 mil; $55 mil created in business value. The CFO at Telstra did it with his 2,400 employees over a course of two years.

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We Make Customer-Centric Measurable and Manageable

Not only can you monitor and improve your firm’s relative level of market-driven behaviors, but you must if you wish to prosper in a rapidly changing world. You can't manage what you can't measure, creating a customer focused culture is no exception.

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It is Imperative for CEOs and Boards

A critical difference between top tier companies and all others is the level of market-driven/customer-centric behaviors within the business. It is a critical success factor. It is a fundamental strategic issue for CEOs and Boards.

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Customer-Centric Simply Means Better Business

Customer-centric companies have higher customer satisfaction and employee satisfaction. They are more innovative, and they have higher brand valuation and market share. It’s so well documented that it's recognized as an accepted fact.

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