The MRI™ has been proven, through extensive research and validation testing, to predict business performance. Based on an analysis across more than 50 corporations, your company can expect to achieve a 4 percent boost in profitability every 10 percent improvement in its MRI™ score.

By understanding where gaps exist in your company’s organizational mindset and behavior traits, the leadership team can prioritize areas of improvement and create a plan of action for change. The Benchmark Report provides initial recommendations and a path for identifying the root causes of weaknesses that will need to be addressed.

The MRI is the most important test your organization will ever take, but it does not have to replace assessments your organization currently takes. The MRI™ can work in symbiosis to leverage the outcomes from many other tools.

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The Market Responsiveness Index™

The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.

Sharpen Your Focus On Value Creation

A clear vision of where you are today is the first step in revitalizing and transforming your corporate culture for greater business success. The MRI™ delivers that clarity.

The MRI™ is the most illuminating and reliable benchmarking solution yet developed to determine a company’s market-centricity and responsiveness – and its capacity to achieve long-term competitive advantage.

It is a powerful web-based survey instrument that is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for executive sponsors seeking to drive business performance in their companies.

A Performance Relationship With Power

MarketCulture’s MRI™ measures behaviors that reliably predict superior business performance. The graph above highlights this high degree of predictability. It compares the correlation between an MRI™ score and business performance with other commonly known correlations.

What The MRI™ Measures

There are numerous elements to any corporate culture. However, the MRI™ measures only those cultural factors that are most directly linked to competitive advantage and business performance. These seven characteristics define Cultural Sense-Ability.

* Our thanks to Prof. George S. Day at The Wharton School of the University of Pennsylvania, and co-author of a book of the same name. It was Prof. Day who first suggested that the term 'peripheral vision' aptly describes this MRI™ success factor, which represents a wider vision of the strategic trends that must be monitored in a firm's external environment