The Market Responsiveness Index
Quick Assessment
Uncover how responsive you think your organization is to customers and market dynamics, in just a few simple steps:
1️⃣ Answer 8 Quick Questions
Evaluate your organization’s behavior and responsiveness by rating each question from 0 to 100 (0 = Never, 100 = Always). Be sure to record your answers for the next step.
2️⃣ Plot Your Results on the Circumplex
Use your scores to create a powerful visual map of your organization’s market responsiveness. Access the Circumplex tool below in the link:
3️⃣ Interpret Your Results
Reflect on your Circumplex profile using a guided set of interpretation questions. Use this insight to spark meaningful team discussions and uncover key strengths and areas for growth.
Step 1: Let’s Get Started
Rate each of the following 8 questions from 0 to 100. Jot down your responses you’ll need them to complete the Circumplex in Step 2.
1. Customer Insight - “To what extent does your organization listen to, act on, and communicate with customers about their needs and feedback?”
2. Customer Foresight - “To what extent does your organization seek out, understand, and pursue opportunities to attract new customers?”
3. Competitor Insight - “To what extent does your organization monitor competitors and use that knowledge to guide decision-making?”
4. Competitor Foresight -“To what extent does your organization anticipate and prepare for potential future competitors or disruptors?”
5. Peripheral Vision - “To what extent does your organization assess and plan for changes in the business environment?”
6. Empowerment - "To what extent are your employees empowered to make decisions that are right for customers?”
7. Collaboration - “ To what extent does your team collaborate and share knowledge across the organization with regard to customers?”
8. Strategic Alignment -“To what extent does your organization align its work with the company’s goals and adjust when strategies change?”
Step 2: Create your Circumplex and download by clicking on the link below
password: mricircumplex
Step 3: Analyze Your Results and Reflect with Key Questions
Use the following questions to interpret your Circumplex profile and identify opportunities for improvement
1. What existing strengths within the organization or team would you prioritize and build upon to drive long-term success?
2. What weaknesses or gaps pose the greatest risk to progress and require immediate attention or intervention?
3. Where do you see the most promising opportunities for growth, innovation, or competitive advantage in the short and long term?
4. What specific actions would you take to energize and align your leadership team around a shared vision—and how would you maintain momentum?