Audiences
Our audiences include senior executives of medium to large corporations:
- CEOs, CFOs, CMOs, Senior HR Executives etc.
- Members of the Board of Directors
- All industries, English speaking
Keynote
"How to Build a Truly Customer-Centric Culture within your Organization"
In the face of intense competition and massive cost pressures, how are you using the customer experience to differentiate yourself and drive customer loyalty?
Upcoming Speaking
PUBLIC WORKSHOPS Silicon Valley and Los Angeles April 2012
Strategic ROMI: Return on Marketing Investment - the Mindset and Best Practices
Now more than ever, marketers’ ability to demonstrate
true top-line results is vital to their very existence.
Volume of sales or percentages of market share are no longer
sufficient measures. Today’s environment requires solid
financial models and measurement tools backed by winning communication strategies.
Learn More
04.18, 2012 - AMA: Developing a ROMI Mindset and Best Practices - Las Vegas
This American Marketing Association (AMA) program on Return on Marketing Invesment (ROMI) helps marketers improve their approach to marketing measurement. Our expert facilitators will help you go beyond simple metrics and help you link marketing initiatives to profitable growth using a solid ROMI framework and mindset.
Past Speaking
06.06, 2011 - AMA: Strategic ROMI - Washington
AMA Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
Read More
10.07, 2011 - AMA: Strategic ROMI - New York
AMA Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
Read More
03.22, 2011 - G100 CFO: Creating Customer Focus in the Finance Function - Melbourne, Australia
03.23, 2011 - AMA: Strategic ROMI - San Francisco
AMA Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
Read More
03.24, 2011 - G100 CFO: Creating Customer Focus in the Finance Function - Sydney, Australia
04.6, 2011 - AMA: Marketing Workshop - Chicago
AMA's Marketing Workshop is a chance to learn about the trends and best practices that most affect your work right now. You get to choose your own winning combination of tutorials, from the latest SEO techniques to social media to unique brand positioning strategies.
Read More
12.14, 2010 - Social Media Strategies that Work: The Dragonfly Effect
This webinar is based on the book, The Dragonfly Effect by Stanford Prof Jennifer Aaker and Silicon Valley Marketing Consultant Andy Smith.
The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.
Read More
11.30, 2010 - Strategy from the Outside In with Prof. George S Day
What do Toyota, Barbie and Dell have in common? Each succumbed to inside-out thinking and lost their market leadership. They lost sight of the core purpose of a business: to create and keep customers at a profit.This webcast offers an antidote to this self-defeating mind-set with a proven outside-in approach to strategy. Winning strategies are viewed through a customer value lens, and illuminated by deep market insights.
Go to the resource library to access the webinar recording
10.19, 2010 - Prove It! - Marketing ROI - Market Driven Leadership Webinar with Dr. Roger Best
Prove It! - Marketing ROI - Part 5 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Does the phrase "marketing metrics" make your eyes glaze over? Then let Dr. Roger Best demystify metrics so you don't miss an opportunity! Roger Best holds a BSEE, M.B.A, and a Ph.D. in Marketing. He has served in an engineering and product-market management role at GE, as Marketing VP of Lucas Industries, and is the President and Owner of Marketing Productivity Software. He has been awarded 15 teaching awards including AMA Distinguished Teacher of the Year and is an Emeritus Professor of Marketing at the University of Oregon and has also taught marketing at the University of Arizona & INSEAD in Fontainebleau, France.
Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series
10.05, 2010 - Syncing Sales + Marketing - Market Driven Leadership Webinar with Jeff Thull
Syncing Sales + Marketing - Part 4 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeff Thull is a leading-edge strategist and valued adviser for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, Siemens, 3M, Microsoft, Intel, Citicorp, IBM and Georgia-Pacific, as well as many fast track, start-up companies. Jeff is also the author of the bestselling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. Jeff will share key insights from a case study of an organization's change process.
Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series
10.07, 2010 - AMA: Strategic ROMI - The Keys to Successful Marketing Leadership in an Uneven Economy, New York, NY
AMA' Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
09.14, 2010 - Know Thine Enemy - Market Driven Leadership Webinar with Sean Campbell and Scott Swigart
Know Thine Enemy - Part 3 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Sean Campbell and Scott Swigart have jointly built two different businesses over the past 10 years focusing on marketing and consulting to the technology industry. They have also recently authored a book on Open Source Intelligence techniques entitled Go beyond Google: Gathering Internet Intelligence. Join Sean Campbell and Scott Swigart of Cascade Insights in this webinar on competitive intelligence.
Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series
08.17, 2010 - The Customer Culture - Market Driven Leadership Webinar with Jeanne Bliss
The Customer Culture - Part 2 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeanne Bliss is the preeminent authority on customer service and the only person ever to serve as Chief Customer Officer for five major U.S. corporations: Lands' End, Microsoft, Allstate, Coldwell Banker, and Mazda. At this webinar, Jeanne will show you the Guerilla Metrics for leaders to command customer accountability inside their organizations.
Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series
07.13, 2010 - Celebrity Leadership - Market Driven Leadership Webinar with Jeffrey Hayzlett
Celebrity Leadership - Part 1 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. This webinar stars Jeffrey Hayzett, author of the book "The Mirror Test". Jeffrey Hayzlett is the recipient of numerous global marketing and business awards and honors. He has won title to the Frost & Sullivan Lifetime Achievement Award for marketing, Business to Business Marketer of the Year by BtoB Magazine, Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing, and the G.D. Crain Jr. Award for Marketing. Don't miss out.
Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series
06.25-26, 2010 - Executive Education Seminar, N.C. State University, Center for Innovation Management Studies (CIMS).
2010 Bioscience Executive Series: This is the final two days of a six-day executive education series for bioscience executives. Titled "Innovation Deployment," this module reveals how culture drives or limits innovation and helps participants create a plan for transforming their organization's culture. MarketCulture's Sean M. Gallagher is co-leader of this module. Program Registration Has Closed
06.01, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!
Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.
05.28, 2010 - Guest Speaking - Carnegie Mellon University Enterprise Architecture Certification Program, Denmark
At this certification course, MarketCulture's Hjalte Hojsgaard, Engagement Manager, has been invited to speak about how "market-driven" can be wired into the business through Enterprise Architecture. It's a talk about back-to-basics values and the expansion of Enterprise Architecture to encompass organizational culture and employee behaviors alongside processes, systems, and Information Technology.
More information
05.25, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!
Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.
04.06, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!
Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.
03.29, 2010 - Boston College Carroll School of Management
Sean Gallagher - "How Levels of Market-Driven Decision-Making Influence Business Performance"
A review of the 7 behaviors that are prevalent in top performing companies. Examples of each of the behaviors and how they influence marketing metrics like customer satisfaction and retention, new product success, and market share, and corporate performance metrics like sales growth, profitability, new product success
03.22-25, 2010 - AMA: Marketing Workshop, Denver Colorado
Chris Brown - Can you demonstrate the value of marketing in your company?
In the current economic climate, more than ever before, you must prove that your marketing efforts are driving profitability. In this tutorial, you will learn what it takes to develop a ROMI mindset and the tools you can use to demonstrate value to the business
02.11, 2010 - AMA: A Marketer's Rebound Guide, Chicago Illinois
Chris Brown, Scott Hamilton (Facilitators) - Consistent indicators suggest that 'Recession 2.0' is soon to be over, and 2010 will bring a full economic rebound. It is therefore imperative that marketers begin to incorporate next marketing practices that are adaptable, innovative and designed to sharpen competitive positioning.
02.04, 2010 - Executive Next Practices Forum, Black & Decker HHI Corporate HQ, Lake Forest, CA
Chris Brown, Special Guest Speaker - Building a Market-Driven Culture for ROI and Customer/Employee Retention. In this session, Chris Brown, CEO of MarketCulture Strategies, will outline what it takes to become a market-driven company, why it is worth the effort and how to accomplish it.
The Executive Next Practice Forum is a select group of C-level and Top HR executives who meet to hear the latest in leadership/business strategies and to share "next practice" ideas for improving their own organizations. It is restricted to internal company representatives and their advisors.
01.27-28, 2010 - Global HR News: California Global Leader Conference On The Global Business of HR, Silicon Valley
Chris Brown - Aligning The Organization With Profit Goals. Attendees will learn a new framework to guide HR efforts for aligning the organization with profit goals, the seven critical employee behaviors that drive profitability, and how to measure them
01.19-20, 2010 - Global HR News: New York Global Leader Conference On The Global Business of HR, New York
Sean Gallagher - Aligning The Organization With Profit Goals. Attendees will learn a new framework to guide HR efforts for aligning the organization with profit goals, the seven critical employee behaviors that drive profitability, and how to measure them
