What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business.
 
Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.  (Pricing in USD)