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What do Toyota, Apple, and Zappos have in common?

CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business.

 

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.  (Pricing in USD)

The Customer Culture Imperative EPUB (USD) - Digital Version

$15.00Price
  • 25% of each book sale will be donated to Tour de Cure

    Tour de Cure  is a charity raising funds to move towards a cancer-free future.  A cure for cancer is out there. Tour de Cure is doing everything it can to help Australia’s cancer researchers break new ground to find it.

    https://tourdecure.com.au/

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